WASHINGTON, Oct. 12, 2018 /PRNewswire/ — Lyft, the fastest growing rideshare company in the U.S., and Events DC, the official convention and sports authority for the District of Columbia, announce an exclusive partnership making Lyft the official rideshare partner of Events DC. While this mutually beneficial agreement will enhance corporate brand awareness and consumer engagement for both organizations, Lyft will gain increased access to the diverse audiences of more than 1.9 million visitors Events DC attracts annually to the nation’s capital.
“Events DC is excited to kick off a new partnership with Lyft that both provides our venue guests with convenient and cost-efficient transportation options as well as offer brand-alignment and activation opportunities for the rideshare company,” said Gregory A. O’Dell, president and chief executive officer of Events DC. “Our Strategic Partners Initiative allows us to integrate corporate partners in all three facets of our business, hosting customer events in our venues, producing our own events and supporting community-based organizations and initiatives throughout the District.”
The company will display a “Get to the Polls” button on the Uber app to help users find their designated polling place and allow users to book a free ride. The company has also partnered with the nonprofit civic engagement group When We All Vote to distribute voter registration information via the Uber app and help drivers and riders register to vote.
“Using our technology and resources, we can help make it easier for every Uber rider in the U.S. to get to their polling place at the push of a button,” Uber CEO Dara Khosrowshahi said in a company statement on Oct. 4.
45% of U.S. adults said they were somewhat or very likely to use ride-hailing services, while 32% said the same about taxis.
42% of respondents who have used both services said they’re more likely to use cabs during surge-pricing periods, while 34% still preferred ride-hailing platforms.
51% of taxi users said they are somewhat or much more likely to use ride-hailing platforms because of new safety features.
U.S. adults who have used both ride-hailing platforms and taxi cabs within the past year are more likely to prefer ride-hailing services in almost every polled circumstance, according to a new Morning Consult survey, even as the taxi industry pushes for cities to restrict the number of ride-hailing vehicles operating within their limits.
Morning Consult polling conducted Sept. 27-29, 2018, among a national sample of 2,201 adults, found that 45 percent of adults said they were somewhat or very likely to use ride-hailing platforms, while 32 percent said they were likely to use taxis.