When Uber introduced its new Jump bikes in Sacramento last spring, officials figured the flashy red bikes would be a popular complement to their main rideshare auto service, given the capital city’s good weather, flat terrain and general pro-cycling mentality.
But how popular? The answer came as a surprise even to Uber.
An October study found more Sacramentans were renting Jump bikes than using Uber’s car service by a 53 percent to 47 percent margin. That makes Sacramento the first of 16 Uber cities that have both bike and car service where the bikes are more popular, company officials said.
Uber is officially a multi-modal transportation platform. On the heels of its acquisition of bike-share startup JUMP, Uber CEO Dara Khosrowshahi today announced Uber Bike‘s expansion into Washington, D.C., along with two key partnerships in car rentals and public transit.
Dubbed Uber Rent, the platform taps into Getaround’s existing marketplace of cars that are available for instant rentals. Uber Rent, which will launch in San Francisco later this month, lets people book Getaround cars directly from the Uber app. Once Uber feels solid about the product market fit, it will expand the program nationally.
JUMP Bikes, an on-demand biking service that has a partnership with Uber, is trying to decide between a possible acquisition and investment offers.
Sources have told TechCrunch that the company is looking into a possible sale to Uber for more than $100 million, or a venture investment round, with one of the possible investors being Mike Moritz of Sequoia Capital.
In addition, there are reports that other parties have been increasing their offers over the past week in a bid to secure ownership of JUMP.
JUMP and Sequoia were unavailable for comment, while Uber declined to comment on the reports.