LYFT IS TESTINGsubscription models across the country, offering customers a package of rides for a flat, discounted fee. The packages promote Lyft loyalty and some bear a resemblance to transit passes.
One customer in the Boston area received an email on July 23 inviting the recipient to try Lyft’s All-Access Plan, which offers 30 standard rides worth up to $15 apiece for a flat fee of $299 a month. The user pays any ride cost greater than $15.
“Leave the car at home and save,” the Lyft email said. “We’re creating a new subscription plan to lock in 30 rides and you’ve been selected to test it first.”
The company known for ridesharing announced the acquisition of Motivate, which operates Capital Bikeshare and services in multiple other cities like New York, San Francisco and Chicago. Motivate’s name isn’t on many of the systems it operates, but the company said it provided 80 percent of bikeshare trips across the country in 2017.
“Introducing Lyft Bikes,” an announcement issued Monday by the company states.
Lyft has come a long way since it was the pink-stache, barely-there alternative to ride-hailing king Uber. Following a fall from grace by Uber and a sequence of smart moves by Lyft—like treating its employees decently and buying carbon offsets for every single ride—the 2012 San Francisco-based upstart is now an industry leader.
When a city’s maps don’t match with Uber or Lyft’s, getting precious trip data can be arduous. SharedStreets thinks it can fix that.
Let’s say you’re throwing a block party. You and your neighbor both draw your own maps of where the street will be closed, and how to get there.
How would you do it? Just label some points on a line, or draw all the intersections? Do you indicate nearby parking spots? Does your map look exactly like your neighbor’s? Would partygoers looking at both get confused?
Now take that concept to the city level, where mismatched maps can have truly high stakes.
It’s been barely five years since Uber came to life in Washington. The impact on transit, taxi service and use of personal vehicles has been staggering, but app-made-easy transportation has also begun to shape the residential real estate market.
Uber and competitors like Lyft now make the neighborhoods once considered “fringe” easily accessible. And the exponential growth in home values in those neighborhoods promises to exert a profound influence on future development.