DFHV The Evolution Of The Ride: Brand Recognition Campaign for the DC Department of For-Hire Vehicles

“The challenge was helping people to understand the agency’s evolution from taxicab and limousine regulator to transportation innovator, bringing new strategies to the marketplace that provide convenient, comfortable and safe access to rides.”

Case Description

Seaberry developed a brand-recognition campaign for the DC Department of For-Hire Vehicles (DFHV). The DFHV replaced the former DC Taxi Commission, which was responsible for the regulation of the city’s taxi fleet, maintaining a status quo of pricing and policies that favored drivers in a one-choice industry.

The DFHV ensures there is choice, competition and innovation across DC’s new transportation ecosystem, which now includes taxis, limousines, private vehicles-for-hire and ride-sharing platforms such as Uber, Lyft and Via. DFHV’s aggressive strategy in recent years has become a model for forward-thinking governments adopting plans to treat “transportation as a service” (TaaS). Ernest Chrappah, DFHV’s director, believes that reinventing modes of transportation is essential to promote job growth, seed entrepreneurship and reduce carbon emissions. Additionally, the strategy is necessary to make transportation in the District meaningfully accessible for the aged, veterans, people with disabilities and those who cannot afford current options.

Furthermore, the strategy provides a foundation to address increasing congestion and the lack of available space to build new parking facilities or light rail in many cities. Chrappah was recently named International Regulator of the Year by the International Association of Transportation Regulators (IATR).

Seaberry worked closely with DFHV to develop the “Evolution of the Ride” marketing campaign to raise awareness about the DFHV’s “disruption,” which is transforming the agency’s focus to entrepreneurship from growth-stifling regulation.

The challenge was helping people understand the agency’s transportation evolution from taxicab and limousine regulator to transportation innovator, bringing novel strategies to the marketplace to provide convenient, comfortable and safe access to rides.

Read Full Story Here (via SeaBerry)

New MicroTransit Vans To Offer Service In D.C. Including Fixed And On-Demand Routes (5-17-18)

MicroTransit vans will offer service in Washington, D.C.

The vans will have fixed routes around the area, including at Union Station. On-demand routes will be available in neighborhoods for $3.25 per ride.

People interested in driving for MicroTransit have to apply by June 29.

ABC7’s Sam Sweeney has more on this story in the above video.

Read Full Story Here (via WJLA)

D.C. Taxi Drivers Worry As Rideshare Firm Doubles Service Area (2-8-18)

Ridesharing company Via this week expanded to 24/7 service and doubled the number of D.C. neighborhoods where users can order rides, worrying cabdrivers who face increased competition.

“This is part of a big push we’re making in the D.C. market to be available to folks,” Via General Manager Alex Lavoie told The Washington Times.

The ridesharing company entered the D.C. market in 2016, and until this week, users previously could ride only during commuting hours along Metro’s Red line.

Read Full Story Here (via The Washington Times)

Uber And Lyft’s Top D.C. Destinations Of 2017 (1-2-18)

MGM National Harbor in Oxon Hill, Md., was among Uber and Lyft’s most-visited destinations in the region in 2017. (Evelyn Hockstein for The Washington Post)

MGM National Harbor has quickly joined the ranks of the D.C. region’s most popular Uber and Lyft destinations in 2017, a year after the bustling, $1.4 billion casino opened its doors in Prince George’s County.

After opening last December, the suburban Washington resort quickly became Maryland’s most profitable casino, with 6 million visitors in its first year.

Read Full Story Here (via The Washington Post)