The new dockless bike-share companies that have taken off in the District are attracting a different kind of customer than the traditional Capital Bikeshare system: Their riders are more racially diverse, slightly younger and less affluent, according to transportation officials and an academic review of the services.
A new study by Virginia Tech found that a good share of the bikes are taking trips to areas that are historically majority-minority, a clear distinction when compared to the share of trips made on Capital Bikeshare bikes, the city-sponsored system that is known for its distinctive red bikes and docking stations.
Seaberry developed a brand-recognition campaign for the DC Department of For-Hire Vehicles (DFHV). The DFHV replaced the former DC Taxi Commission, which was responsible for the regulation of the city’s taxi fleet, maintaining a status quo of pricing and policies that favored drivers in a one-choice industry.
The DFHV ensures there is choice, competition and innovation across DC’s new transportation ecosystem, which now includes taxis, limousines, private vehicles-for-hire and ride-sharing platforms such as Uber, Lyft and Via. DFHV’s aggressive strategy in recent years has become a model for forward-thinking governments adopting plans to treat “transportation as a service” (TaaS). Ernest Chrappah, DFHV’s director, believes that reinventing modes of transportation is essential to promote job growth, seed entrepreneurship and reduce carbon emissions. Additionally, the strategy is necessary to make transportation in the District meaningfully accessible for the aged, veterans, people with disabilities and those who cannot afford current options.
Furthermore, the strategy provides a foundation to address increasing congestion and the lack of available space to build new parking facilities or light rail in many cities. Chrappah was recently named International Regulator of the Year by the International Association of Transportation Regulators (IATR).
Seaberry worked closely with DFHV to develop the “Evolution of the Ride” marketing campaign to raise awareness about the DFHV’s “disruption,” which is transforming the agency’s focus to entrepreneurship from growth-stifling regulation.
The challenge was helping people understand the agency’s transportation evolution from taxicab and limousine regulator to transportation innovator, bringing novel strategies to the marketplace to provide convenient, comfortable and safe access to rides.
Most Americans think autonomous cars will be quite common within 15 years, though 74 percent of people say they don’t expect to have one and two-thirds say they wouldn’t want to walk or ride a bicycle anywhere near one.
Confusing? That’s in part because the results come from three different recent surveys on Americans’ attitudes toward autonomous cars.
Taken together, however, they underscore widespread misgivings about the autonomous vehicles that people expect will be among them shortly, the challenge that automakers face in marketing them, and a need for safety reassurances from federal regulators.
Most Americans — 70 percent, according to an HNTB survey being released Monday — have softened to the idea that driverless cars factor in their future, whether they plan to ride in one or not.