A tech company launched an app Monday that offers public and private options to help people get around, including subway, buses, bike-share, ride-hailing companies and even temporary carpooling arrangements using a person’s social network.
The SoMo app — short for social mobility — is the work of HERE Mobility, a division of HERE Technologies specializing in GPS-related applications. Liad Itzhak, a senior vice president with the company, said the app launched in 15 cities around the world, including Los Angeles, with plans to add about five cities a month.
Itzhak said the app intends to make it easier for users to get from one place to another by presenting the widest array of options.
“What we have created with the app is the complete opposite approach in the current market,” Itzhak said.